How to buy fashion sustainably? – making wiser buying choices
How to buy fashion sustainably? – making wiser buying choices
Sustainable fashion is not a responsibility solely resting on the shoulders of industry. Consumer plays an equal part.

 How do you shop clothe sustainably should be the question asked by them. When the demand for sustainable goods rises, the market will automatically shift in that direction. People need to make choices that focus on resource efficiency, quality, and the least harm to the environment. But we can also make wiser buying decisions. Here we explain few steps to make sustainable buying choices in fashion.


1. Check the tags

The tags indicate the percentage of material and type of fiber used. If you want to shift towards more sustainable buying, read tags and chose fibers like Jut, hemp, or organic cotton that has a very little carbon footprint. Fabrics labeled as Anti-cling, anti-static, anti-shrink, etc often contain formaldehyde making you vulnerable to allergies and diseases. Try to buy products manufactured closer to home as they will have less carbon footprint in terms of logistics. Research online to find what your brand does to save the planet. Many use recycled materials or follow ethical environmental practices, while many violate them. So read upon them to make yourself aware of sustainable buying choices in fashion.


2. Buy less

Gallons of water and oil can be saved if you chose to buy at least one less clothing item per year. A compulsive need to change wardrobe as per trend was found among 10% of millennials in the country. You can do your bit for the future of the planet, just by keeping that urge under control. Most clothes in fast fashion cannot last above a year, so it is better to buy stuff that lasts more than throwing them away soon. Buying clothes sustainably is easy on the pocket when you focus on quality over quantity.


3. Find thrift or second-hand clothing

Vintage clothing is always in. brands that sell second-hand clothing such as Thredup are now gaining traction. In a pandemic-post pandemic world where incomes are low, people tend to shop less luxury. The carbon footprint impact of second-hand buying is huge. If everyone in the US bought a second-hand piece instead of buying anew it would reduce carbon emission up to 6 billion pounds. Buying pre-owned clothes reduces 20-30 percent of water and carbon footprint as well.


4. Do better caring for clothes

Wash clothes less often. Laundry of synthetic textiles represents 35% of all microplastics in oceans. Use less harsh detergents and machine that use sprinkling method to wash. On sunny days air dry your clothes. Dry clothes in shade to avoid fast decolorization. Iron on recommended heat to make the fibers last long. If you have clothes lying inside the wardrobe unused for a long time, take them out once in a while and air them. This makes the garment last long and remains fungus-free.



0 comment

Write the first comment for this!