Due to increasing demand and higher profits resulting from sale of products with environmental benefits, a new trend is gaining ground - green marketing. Ethical clothing is that it represents an approach to the design, sourcing and manufacture of clothing which maximises benefits to people and communities while minimising the impact on the environment.We see many workers die in the garment industry for violating compliances. We also pollute our environment without giving it a thought. So, our produced apparel isn't ethically produced.
There are three ways of maintaining a sustainable approach in the ethical clothing sector.
1. Production design and fabric or raw material selection
2. Selecting retailers
3. Informing the consumers
We should also focus on following aspects:
Increasing the capacity and wellbeing of the people and communities behind fashion. Any fashion business depends on the people behind it.
Minimizing the environmental impact of all business operations throughout the supply chain.
Without a robust financial business model, none of the above can be achieved. Good intentions without an effective business structure can backfire.
News courtesy: fibre2fashion.com
Courtesy - Image courtesy: Thom Bradley