The first-ever virtual London fashion week took place in June 2021. The collections featured were for Spring/Summer 22. Just like the Autumn Winter show that happened last February, these were also heavily focused on sustainability. Many focused on reusing deadstock and recreating fashion from the vintage era.

Few designers from London Fashion Week

Preen by Thea Bregazzi and Justin Thornton has focused on smaller collections. They created sequined dresses from refurbished vintage dresses. They learned the importance of smaller and focused collections due to the restrictions imposed by the pandemic.

Robyn Lynch partnered with Columbia to never let deadstock die in waste. Signature pieces were crafted from stock that was lying around from previous collections. Garments were modified in a way that they did not lose their original key feature. Pockets and trims were largely kept the same. They have generously used biodegradable textiles and fabrics crafted from ocean waste.

Reuben Selby went back to his roots to create collections based out on his mother’s homeland – Philipines. Collaborating with British artist Alexander James to create prints. Inspired by the vivid landscape and life of the Philippines, Selby has done justice to nature by creating 95% of his collections from deadstock fabric. Fashion show sets have heavy carbon footprints due to their gala nature. Self-made the set from recycled cardboard.

Long trips in India inspired Joana Duarte to create fashion that strongly resonates with vintage fashion. She breathed in new life to clothes found in her grandmother's collection or flea markets. She used saris, dolis, and all original embellishments. This collection is an ode to a more culturally diverse and sustainable future. She collaborates with small-scale artisans to make fashion inclusive.

Not just clothes, accessories are taking the route of sustainability too. Alex Monroe has created jewelry that is meant to last. They are made of recycled metals as well as paper and plastic.

The repeating emphasis on sustainability in each fashion week shows that sustainability is no longer a throw-away word but a future we need to craft for ourselves.


Courtesy - Image courtesy:  Raden Prasetya